About Veale Fine Jewellery | Bespoke Jewellery Designers

About Us


If you know exactly what you’re after, James will work with you to turn your ideas into reality. If you’re not sure or have a vague idea, James will get to know what excites you and lead you with his ideas based on your preferences. What is certain is that each customer will leave Veale Fine Jewellery with truly beautiful, unique, admired jewellery that others say couldn’t be ‘more you’.


The creation of each piece at Veale Fine Jewellery is as personal as the design. It is through a combination of individually sourcing the right gem stone(s); using traditional craft alongside the latest technology; and working with some of the finest craftsmen in the country, that Veale Fine Jewellery is able to consistently create individual pieces that reflect quality, perfection and excitement.


Rejecting the traditional, high-street jewellery shop approach, Veale Fine Jewellery brings the wonders of the high-end jewellery world to you, at your convenience. Whether you’re based near our Hertfordshire workshop or in London (or further afield and want to FaceTime or Zoom) James will meet with you, where suits you best, to discuss what you’re looking for. Communication thereafter is seamless and direct, with designs and prices shared by email and follow up conversations as required.

The foundations of Veale Fine Jewellery rest upon a constant strive for perfection in design, creation and service.

Let James become your personal jeweller

Our Values

Our company values capture the essence of what Veale Fine Jewellery is about and what each customer can expect:

It’s About You

We seek to understand your desires and make that a reality.

We work with you in a way that suits you.

We keep you up to date and in the loop.

Sharing Our Expertise

We bring design to life so you can ‘see’ rather than imagine.

We provide clear, priced options for you to consider.

We explain what will work and what won’t work to create the perfect piece.

Bringing you First Class Craftsmanship

We ethically source the finest, quality materials.

We ensure excellence in design throughout every step of the process.

We work closely with trustworthy and passionate industry experts.

Our Journey


Our first collection, The Wonder Collection, launched


Our first bespoke engagement ring was made…


James became a Gem-A certified diamond grader


Re-branded and moved into our Hertfordshire workshop


Accredited by Professional Jeweller as a ‘Rising Star’


Moved to larger workshop at Alswick Hall, Buntingford.


Brand continues to grow...