Bespoke Jewellery Design Experience | Veale Fine Jewellery

The Bespoke Experience

With years of expertise in all aspects of design and creation, Veale Fine Jewellery works skilfully to create the heirlooms of the future.


Having a bespoke piece of jewellery made is an investment. Not only monetary wise but in digging into your thoughts, emotions and desires about what will make the perfect piece. At Veale Fine Jewellery, we make this journey one to remember – providing an exceptionally personal and collaborative experience in designing and creating fine jewellery. We will work with you in a way that is seamless and flexible to turn your design wants into truly beautiful, unique, admired jewellery that couldn’t be ‘more you’.

Initial meeting

We love getting to know our customers. James will meet with you to listen to your vision – the kind of things you like, whether that’s specific or hazy – and your thoughts around budget, timescales and any other requirements. This ‘chat’ is relaxed and informative, with James sharing his expertise and knowledge to bring out the best of your ideas. It sets the scene for the rest of your journey, which has only just begun.

Defining your piece

Based on your discussion, James will send through to you options for you to consider. This will include: a photo realistic image of your design, or designs if you’ve not yet narrowed this down, so you can see what the final piece will look like rather than imagine; details of different stones (with videos or images); and a summary of what the different options will mean for the final price. After hearing your thoughts, James will refine the design until you’re sure it captures the very essence of your desire. James can show you the stone(s) that you’re strongly considering in person, so you can be sure to choose the one(s) that capture your senses. If required, a silver prototype of the piece can be made in advance of purchasing.

Ordering your perfect piece

Once you’re as excited and certain about your design as you should be when purchasing a product as special as bespoke jewellery, we require a 50% deposit to start making your piece. You can learn more about this here. Making each piece takes approximately 4 to 6 weeks once the deposit has been paid. James will keep in touch with you throughout this time to update you on progress.

Collection or Delivery

Once we have your piece ready for wearing, we will package it up in one of our signature boxes and bags and arrange a convenient way of this reaching you securely. If you are close to our Hertfordshire workshop, James will meet you there. Alternatively, James will meet you in London, or a suitable alternative, to make sure you have your piece safely in your hands. We can also arrange courier delivery with the appropriate insurance.