Crafted for you, treasured for life

A refreshingly personal, sleek and flexible approach to creating bespoke fine jewellery and engagement rings in the heart of London and countryside of Hertfordshire.

Demi-bespoke collections

Discover our demi-bespoke rings, necklaces, bracelets, earrings and men’s jewellery: custom-made to reflect your style. Choose your preferred diamond grades or gemstones, metals, engravings, and design alterations for jewellery that feels uniquely ‘you’. Perfect for those who want bespoke jewellery without starting from scratch.

Our collections are rooted in James’ passion for timeless jewellery that honours classic craftsmanship and style while embracing modern elegance and charm.

Bespoke jewellery gallery

Explore our gallery of bespoke rings, necklaces, bracelets, earrings and men’s jewellery, each thoughtfully designed in close collaboration with our clients. James expertly guides clients from the initial design concept to carefully selecting materials and refining every design detail as their vision comes to life.

With a design approach that is considered, personalised and transparent, James empowers clients to make informed decisions about their bespoke jewellery.

Bespoke

Bespoke jewellery is deeply personal – it connects with you or someone you love. It carries meaning, holds memories, and becomes a part of you in a way that off-the-shelf jewellery simply can’t.

Contrary to popular belief, bespoke jewellery doesn’t have to mean spending more; at least not with us. But it does mean better value, thoughtful guidance and a truly personal service with no middlemen.

Expertise

We guide you every step of the way, from perfecting your design to sourcing the best gemstones; then informing you as your piece is crafted through a blend of traditional artistry and cutting-edge technology. At VFJ, we pride ourselves on building trust through genuine conversations – whether over coffee, at the meeting table, by email, or phone. We share our expertise to help you make the best choices for your creation.

Discover

Enrich your knowledge and understanding of fine jewellery, diamonds and gemstones with our Expert Guides that have been created to keep you informed and help you read-up and research before making a purchase.

James created a beautiful opal necklace for us. He expertly chose the perfect opal and listened to exactly what we wanted so the design process was quick and easy. Wouldn’t hesitate to recommend and we’ll certainly be back for future pieces. Thank you!

James redesigned 2 rings for me for my 25th wedding anniversary. My diamond cluster engagement ring was worn & looked dated. He transformed it into a beautiful eternity band together with a diamond solitaire, which was inherited from my late grandmother…

Absolutely wonderful experience throughout. James did an amazing job making my wedding ring and I couldn’t be happier with it, it’s absolutely stunning! Thank you so much and can’t wait to use you again in the future!!

James took us through a thoughtful and thorough design process so we came up with something that truly reflected what we were looking for. The final pieces were beautifully made, showing exceptional skill and attention to detail.

Top quality craftsmanship and expert advice through the whole process of designing such a special ring. From comparing various different diamonds to the little details to make a truly bespoke ring. I would 100% recommend James to anyone who wants a truly bespoke and top quality…

James helped me through what I expected to be the incredibly stressful process of designing a bespoke engagement ring from scratch. With his eye for detail, incredible knowledge, and constant support we created something truly unique and special to my fiancée and I.

It has been an absolute pleasure working with James to create a bespoke engagement ring. From initial concept, to development, and creating the final piece, James has been brilliant. Both myself and now fiancé are so happy to have something so personal and beautifully crafted. Thank you!

Could not recommend James any more highly! The whole experience was so smooth and personal; from first contact and designing the bespoke engagement ring to getting the flawless final product in time for our trip away. James’ craftsmanship is first class…

Get in touch

Email, call, or WhatsApp us to arrange your initial consultation.

Our Hertfordshire studio or one of the Soho House members’ club in London offer a comfortable space to discuss your jewellery needs.