About Us

Our approach to fine jewellery balances timeless elegance with character. Our designs are eye-catching without excess and our pieces effortless, yet intentional. We bring the same thinking to how we work, valuing the traditional relationship between client and jeweller while reimagining it for modern life.

James: Founder, Designer, Maker

I’m James, and my passion for jewellery began in childhood, silversmithing with my grandfather. I went on to study Jewellery Design at Loughborough University and began creating my own animal-inspired jewellery while designing for high-end retailers.

The spark for Veale Fine Jewellery came when close friends repeatedly asked me to make their engagement rings. My love for bespoke diamond jewellery flourished.

During this time, I was mentored by Graff Diamonds’ former head designer and refined my skills in computer-aided design (CAD). This also connected me with exceptional Bond Street craftsmen — makers I’m proud to have work on my jewellery today.

My signature style blends a traditional aesthetic with a contemporary edge, creating jewellery that is timeless yet personal. I’m drawn to subtle design twists – little touches that make each piece uniquely special.

I am a qualified Gem-A diamond grader (and natural conversationalist), and love guiding clients through choosing their perfect diamond. I’m also trained in identifying laboratory-grown diamonds.

With an expert eye, years of experience, and a genuine enthusiasm for sharing my love of jewellery, I ensure every piece I create is thoughtfully designed, beautifully crafted, and made to be treasured for life.

“James’s attention to detail was incredible and his knowledge and advice guided me to an incredible ring that my wife absolutely loves.” – Chris

Rosie: Communicator and Curator

I’m Rosie, and my background is in psychology. I hold a Masters in Occupational Psychology and began my career in management consulting. My focus was always on people: what motivates us and how meaningful experiences are created and shape how we feel. This insight and interest continues to guide me.

After welcoming our first daughter in 2019, I formally joined James’ jewellery business, shaping it into the family venture it is today. I am very fortunate to work alongside my husband on a passion we both share – jewellery! I’m endlessly inspired by the emotional power of jewellery: how a piece can capture a feeling, a relationship, or a moment in time. As I have experienced through my own jewels, I love seeing clients fall in love with their new treasured pieces.

On a day-to-day basis I bring a calm, considered and thorough approach to both client and internal projects, making our service seamless and enjoyable from start to finish. I also offer a valued female perspective in the design, ensuring every piece is not only beautiful but effortlessly wearable.

Above all, it brings me real joy to know that every client we work with experiences the very best of James’ design and craftsmanship — resulting in jewellery that’s meaningful today, cherished for a lifetime, and destined to be passed on to someone special.

“With only a vague idea of what I liked, James & Rosie curated a beautiful selection of options and guided me through the choices. I honestly couldn’t be happier.” – Hayley

Traditional fine jewellery, reimagined for today

We believe in keeping what matters: exceptional craftsmanship, beautiful materials and a personal relationship with your jeweller, while embracing contemporary design, modern technology and a way of working that fits around you.

Our jewellery is made in the UK at our Hertfordshire studio and in London. We work closely with our clients, offering private appointments at a location that suits. We make exploring fine jewellery flexible, enjoyable and refreshingly normal.

In creating our jewellery, we work with long-standing suppliers who source gemstones responsibly. Our diamonds comply with the Kimberley Process and our coloured stones are fully traceable. Over 90% of the precious metals we use come from recycled sources, and we never use metal of Russian origin.

We are proud to uphold practices that respect both people and planet. Each year, we donate a portion of our profits to the Philip Veale Children’s Centre in Malawi, founded in memory of James’s father, alongside supporting other charitable causes.

“The ring was manufactured in James’ private workshop, with elements being sourced and supplied from specialists he knows well. James sent me regular updates and physically showed me the ring being made when I visited. A personal touch I certainly couldn’t get elsewhere!” – Tom

Connect with us online

Diamonds, sapphires or both!? 💙✨ We loved creatin

Beautiful emerald-cut diamonds, ON REPEAT 💫 #Diam

A little pink, and a lot of personality 💗 We love

Delicate gold with a touch of sparkle✨ You'd be s

An oval diamond, yellow gold and a very happy coup

Thinking about a piece of jewellery?

Whether you know exactly what you’re looking for or are just starting to explore ideas, we’d love to hear from you. Meet us in Hertfordshire or London, chat by phone or video call, or simply get in touch over email.

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