“We place expertise, craftsmanship and service at the heart of everything we do.”

James founded Veale Fine Jewellery in 2013. Based in Hertfordshire and regularly in London, James leads the creative design and handcrafting of every piece of jewellery. He is passionate about working collaboratively with clients – guiding them through the very important and very personal decisions to make when buying jewellery. Clients repeatedly tell us how much they have valued James’ patience, explanations around design options, and insight into the craftsmanship of their piece.

As a Certified Gem-A diamond grader, James sources high-quality, ethically sourced diamonds and gemstones. James is renowned for his specialist design skills, having designed for several large retailers. At Veale Fine Jewellery he combines the latest CAD 3D technology with artisanal techniques passed down through the centuries. Recognised as a Rising Star by Professional Jeweller in 2019, James creates stunning jewellery that will last a lifetime, including: engagement rings, bridal jewellery and men’s jewellery, and remodels pre-loved stones into refreshed, new pieces.

Rosie is passionate about creating an exceptional client experience. Working alongside her husband, Rosie can be your personal jewellery concierge. She blends artistry with practicality, ensuring every client receives a seamless, personal, and meaningful journey. As well as working on business development, Rosie is committed to making each step of the bespoke experience as special the jewellery itself.